‘Information officers are influencers in the community’
A top-ranking government official regards information officers as influencers in the community during the recently held 2017 Information Officers Conference (ICON).
Philippine Information Agency (PIA) Director General Harold Clavite noted that the knowledge shared by these information officers using various communication platforms have become great value to the organization.
“The desire, passion and intent to share information is seemingly inherent in the Filipino psyche, ” Clavite said.
Information officers have acted as support groups in communicating government programs, policies and services that benefit the Filipinos.
In terms of responsible sharing of information, Clavite added that information officers and the PIA have crucial roles to play.
“We are the authorized agency when it comes to public information, hence, it is right that we should initiate talks about this. We are in authority to educate the public concerning the pros and cons on using social media and the internet. That’s why responsible sharing of information has become an important advocacy for me, and of course our agency, ” Clavite expressed in Filipino.
Describing ‘fake news’ as “challenge of our times”, Clavite reminded that the share button mirrors people’s online behaviour.
DG Clavite, for his part, hopes that communication specialists such as information officers will be empowered in ensuring that the information created and disseminated will improve the quality of lives of the Filipinos.*(JCM/LML-PIA6 Negros Occidental)