CENECO gets elected as 1st LEXICON prexy

Recognizing the indispensable role communication plays in advancing the rural electrification program, the National Electrification Administration (NEA) recently hosted the first-ever Electric Cooperative (EC) Communicators’ Summit.

NEA Administrator Edgardo Masongsong (left) congratulated all the officers of the League of Electric Cooperatives Information and Communication Officers Nationwide (LEXICON) headed by Roel Venus (right) as national president. Venus is the CENECO Chief for Member-Consumer Integrated Services Division (MCISD), and he was inducted into office by NEA Admin Masongsong last January 19, at NEA office in Quezon City.*

Held at the NEA headquarters in Quezon City, the summit brought together a total of 255 information officers (IOs) and Institutional Services Department (ISD) managers from 121 ECs nationwide.

The activity, which ran from January 18 to 19, carried the theme “Member-Consumer-Owner (MCO) Empowerment through Strong, Reliable and Effective Communication System.”

It aimed to set a consumer empowerment direction for the ECs through the introduction of a new NEA communications policy, which underscores the aggressive promotion of rural electrification program, and maximizes the utilization of traditional and new media to achieve sectoral objectives and respective corporate goals.

NEA Administrator Edgardo Masongsong, in his message during the first day of the summit, stressed the importance of maximizing the utilization of the media, including social media, to advance the rural electrification program of the national government.

“If we are able to do that, the minds of the Filipino people will be convinced that the only way for us to advance is for the rural folks and communities to maximize electrification to pursue medium and large scale economic undertakings, not just small initiatives, and not wait for the investors to come but for them to mobilize their own resources,” the NEA chief said.

At the same time, Masongsong underscored the need for continued partnership with the ECs and MCOs to achieve sustainable development in the countryside. He also called for a strengthened movement building of the ECs in order to protect the gains of the rural electrification.

The gathering also provided an opportunity for ISD managers and information officers to discuss the challenges they face in communicating with the public and the possible solutions to address them.

Another highlight of the summit was the election of the officers of the newly established League of Electric Cooperatives Information and Communications Officers Nationwide (Lexicon).

Newly elected national officers of Lexicon were the following: Roel Venus of CENECO (president), Jonathan Leysa of Sukelco (vice president), Morena Bautista of Ormeco (secretary), Rizalinda Reyes of Cenpelco (treasurer), and Clarence Ducusin of Iseco (auditor).

Lexicon’s vision is to make the EC Sector’s media arm to reach a wider base of not only rural electricity consumers, but the greater public. “It will be molded into a talent pool of writers, speakers, broadcasters and content generators, for and on behalf of the EC-MCO partnership, under the guidance and leadership of the National Electrification Administration (NEA) which wields administrative and supervisory jurisdiction over all electric cooperatives in the country.”, said Venus.

After their meeting with NEA Administrator Edgardo Masongsong, the Lexicon officers immediately decided on their possible plans, programs and projects. According to Venus they will be having their Strategic Planning Conference of Lexicon Regional Officers to draw the NEA-EC-MCO Communications Roadmap, capacity-building workshops for EC Communicators and information officers, IT and Social Media Teams, writers and broadcasters among EC employees, among others.

The organization is expected to play an integral role in disseminating all industry related news and information for the welfare and empowerment of the ECs and MCOs.

This two-day event was organized in coordination with the Philippine Association of Institutional Managers (Philaim), NEA Institutional Development Department, Corporate Communication and Social Marketing Office (CCSMO), and the NEA-EC Training Institute (NETI).*